Ever send a well-crafted email to a reporter, one you spent hours perfecting? Just for you to get ghosted by them and never hear back. We get it. Pitching is an art, and it takes both time and practice to start getting real results.
Strategies we stick by:
- Keep it short and stick to the point.
- You can be professional and casual at the same time.
- Brainstorm an attention-grabbing subject line. Reporters get 1000s of emails, so you want to stand out.
- Focus on how you can show how this can benefit the reporter.