Influencers and Public Relations: Building Authentic Connections
Social media and influencer marketing have completely changed the way brands tell their story. If brands want to stay competitive, a social media presence is necessary. But it’s not so simple as you might think. It’s not just traditional media made miniature; there’s a whole new set of rules, expectations, and metrics of success.
Why Local News Matters Now
Local news is often overlooked in a world dominated by national headlines, viral stories, and endless social media feeds. Yet local news still matters because it remains one of the most important forces shaping informed, engaged communities.
Why Earned Media Matters More Than Ever
In today’s fast-changing digital landscape, where artificial intelligence (AI) shapes how we search, consume, and share information, one constant remains: trust matters. And that trust increasingly comes not from ads or branded content, but from earned media—editorial coverage you don’t pay for, like press highlights, interviews, or third-party reviews.
Communicate During a Crisis (Correctly)
Without the right steps taken, there is no success after a crisis. Your identity will be questioned, and it’ll be up to your decision on how you rebound. But how can your brand turn turmoil into triumph? Anticipate, assess & act.
Building a Compelling Brand Story
In a world flooded with content and shrinking attention spans, a polished logo and clever tagline are no longer enough to stand out. The brands that break through—and stay relevant—are the ones that tell compelling stories.
Pitching Reporters & Getting Them to Answer
Ever send a well-crafted email to a reporter, one you spent hours perfecting? Just for you to get ghosted by them and never hear back. We get it. Pitching is an art, and it takes both time and practice to start getting real results.